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News
How Sponsorship Deals Work in Motorsport
5+ hour, 31+ min ago (260+ words) Racing is an expensive sport, and very little of it is funded by ticket sales or broadcast revenue alone. Sponsorship is the financial backbone of most racing programs, and the way those deals are structured shapes everything from car liveries…...
BSN Sports Partners with The Sports Facilities Companies
2+ day, 20+ hour ago (296+ words) BSN Sports formed a national partnership with The Sports Facilities Companies, which manages over 140 sports venues across the country through the SF Network. SFC welcomes more than 30 million athletes, coaches, families, and community members annually. BSN Sports formed a national…...
The HISTORY and BRAND can’t be touched, nor erased!!!
3+ day, 1+ hour ago (27+ words) HoopsHype Bradley Beal on Chris Paul: He’s a legend! The HISTORY and BRAND can’t be touched, nor erased!!!...
“Simplify to amplify”: Under Armour’s race to win runners
3+ day, 1+ hour ago (1455+ words) The brand calls its running strategy “simplify to amplify”. What that means in practice: a smaller range of models, deeper development on each, what athlete feedback changed in the Velociti Elite 3, and why good product alone no longer reaches the…...
Macys | Nation/World | gazettextra.com
3+ day, 3+ hour ago (107+ words) Macys GazetteXtra FILE - This is the sign on a Macy's story at the Galleria Mall in Buffalo, N.Y., Wednesday, Aug. 26, 2026. Janesville woman faces charges after felon she bought gun for fatally shot himself 'They set a standard': Firefighters not born yet…...
Hyundai taps para archery champion Sheetal Devi as brand ambassador
3+ day, 11+ hour ago (280+ words) Hyundai India has appointed para archer Sheetal Devi as its brand ambassador, elevating its association with one of India’s most prominent para athletes and extending a relationship that began in 2023 through the automaker’s Samarth initiative. The 19-year-old compound archer has…...
M&C Saatchi Sport & Entertainment partners Getty for women???s sport exhibition
4+ day, 17+ hour ago (27+ words) M&C Saatchi Sport & Entertainment partners Getty for women’s sport exhibition Campaign UK The show explores how women’s sport has been captured over the past 50 years....
Under Armour and Colenso BBDO’s ‘Commit’ platform launches across Asia-Pacific with 28 athletes and K-pop band BOYNEXTDOOR
4+ day, 14+ hour ago (338+ words) We know that what draws people back to the track, the court, the gym and the field goes far beyond the results. It’s about all you discover when you keep turning up – from the first breath of cold air at…...
BCCI names Campa, SBI Life and ChatGPT as associate partners for India Home Cricket
4+ day, 13+ hour ago (218+ words) The Board of Control for Cricket in India (BCCI) announces the appointment of Campa, SBI Life and ChatGPT as associate partners for India Home Cricket for a two-season period, commencing with India’s upcoming home series against the West Indies and…...
The New Sports Sponsorship Audience: More Aware and More Attentive
5+ day, 1+ hour ago (711+ words) T. Bettina Cornwell, who led the marketing department at the Lundquist College of Business at the University of Oregon, noticed that question. “The problem was not so much a car manufacturer sponsoring a football club — that’s quite common,” she said. “Questions…...