3+ day, 15+ hour ago   (1455+ words) The brand calls its running strategy “simplify to amplify”. What that means in practice: a smaller range of models, deeper development on each, what athlete feedback changed in the Velociti Elite 3, and why good product alone no longer reaches the…...

4+ day, 17+ hour ago   (202+ words) Called Meditation in Motion, the six-image shoot shows monks in traditional robes walking the monastery’s courtyards and prayer halls in PUMA’s Deviate PURE NITRO running shoe, set against Ladakh’s high desert terrain. PUMA, serving as exclusive sportswear partner, outfits every…...

6+ day, 13+ hour ago   (384+ words) Eleven disabled athletes appeared in the original campaign. Only one became the story once it left the store shelf for social media, and adidas’s attempt to separate local execution from global accountability is now the harder problem. Biton lost his…...

1+ week, 4+ day ago   (292+ words) As track and field looks for new ways to hold attention, World Athletics is drawing its longtime equipment partner further into the design of the competition itself, treating hurdles, benches and landing systems as part of the show rather than…...

1+ week, 5+ day ago   (807+ words) Seven events across five European countries this autumn show marathons evolving beyond race day: creator-led festivals, brand activations and a dedicated B2B trade show now sit alongside the finish line, redrawing how sporting goods brands reach runners. For years, the running…...

2+ week, 4+ day ago   (254+ words) The Ligue 1 club extends fan engagement beyond the pitch with a virtual and outdoor cycling challenge built around wearable tracking and a charity bike auction, testing whether football following converts into cross-sport participation. French club Paris Saint-Germain (PSG) has launched…...

2+ week, 6+ day ago   (333+ words) Priced below the GEL-Resolution X and Solution Speed FF 4, the GEL-Challenger 15 carries ASICS’ stability messaging into an accessible tier, having already served as the base shoe for a July collaboration with FP Movement. ASICS has launched the GEL-Challenger 15, a New…...

2+ week, 6+ day ago   (321+ words) Agassi Sports Entertainment is pursuing a franchise and partnership model to scale pickleball and padel clubs globally under its Let’s Play brand The new “Let’s Play” initiative intends to establish friendly spaces where players of all ages may compete, connect…...