3+ day, 20+ hour ago   (296+ words) BSN Sports formed a national partnership with The Sports Facilities Companies, which manages over 140 sports venues across the country through the SF Network. SFC welcomes more than 30 million athletes, coaches, families, and community members annually. BSN Sports formed a national…...

5+ day, 18+ hour ago   (391+ words) Brooks Running signed elite athletes across a number of team sports – including NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld, and Premier League footballer Oscar Bobb – as global ambassadors to join its many ambassadors within the sport of running....

1+ week, 5+ day ago   (196+ words) Nike has reportedly held talks with Formula One Management about a possible sponsorship and licensing arrangement, sources told Sports Business Journal. Nike left major auto racing (Formula 1) sponsorships in 2002, when its high-profile partnership with legendary driver Michael Schumacher ended. No…...

2+ week, 3+ hour ago   (231+ words) The Indoor Golf Alliance (IGA) has formed an Indoor Golf Standards Advisory Board, described as a new “panel of industry leaders who will help shape and guide the direction of the indoor golf industry.” IGA said the new Board will…...

3+ week, 3+ day ago   (328+ words) Despite affordability concerns, sports and fitness participation in the U.S. has reached a new record high, according to SFIA’s mid-year participation report. The gains were led by team sports, particularly basketball, flag football, baseball and soccer. Pickleball showed only modest growth…...