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audacy.com > 989word > news > business > college-football-nonprofits-cardinal-ventures-3a0b99119b33677e9f1adec85bd85637

Cash-hungry college sports programs are starting nonprofits to make money to stay competitive

3+ week, 2+ day ago   (1025+ words) To compete in the increasingly commercialized world of college sports, programs of its size might spend more than $40 million a year on talent acquisition, revenue sharing and other costs, according to experts. But just five of Louisville's 23 sports generate any…...